Only students undertaking the Marketing major may undertake this sub-major. This sub-major provides specialised study in advertising and promotions management, developing hands-on experience in applying the major principles and current practices underlying contemporary advertising. This sub-major is offered at City campus only.

Completion requirements

59330 Advertising Practice		6cp
24510 Advertising Research		6cp
59333 Advertising Strategies		6cp
24604 Project in Advertising		6cp
Total		24cp