The Promotional Management sub-major provides an opportunity to acquire knowledge and skills in all areas relating to promotion. In particular, it encourages ways to effectively, efficiently, and strategically communicate a message about a good, service and/or idea to the marketplace. It exposes students to various managerial and strategic decisions, relating to all areas of promotional management, that are typically made by marketers and agencies.

Completion requirements

Select 24 credit points from the following options:		24cp
24710 Buyer Behaviour	6cp
24736 Marketing Communications	6cp
24703 Marketing and International Trade Relations	6cp
24713 Sales Management	6cp
24714 Marketing Creativity	6cp
Total		24cp