24703 Marketing and International Trade Relations

Requisite(s): 24734 Marketing Management OR 24746 Marketing: Concepts and Applications

These requisites may not apply to students in certain courses.

There are also course requisites for this subject. See access conditions.

This subject assists students in acquiring an understanding of the influence governments can have on doing business overseas, develops an ability to evaluate the opportunities and constraints on marketing overseas that arise from international trade relations activities, and creates an awareness of the procedures involved when business persons seek to secure the support of governments to improve access and overcome barriers to the entry of their products and services overseas.