The E-business major provides participants with the opportunity to acquire knowledge on new and emerging e-business technologies for application within academic and practical marketing contexts. These areas include customer relationship management (CRM), marketing knowledge management, marketing web services, real-time marketing and a range of concepts associated with computer-mediated environments (CMEs). Participants are encouraged to strategically assess these and other emerging areas from human, organisational and technological perspectives.

Completion requirements

24737 e-Business Marketing		6cp
Select 42 credit points from the following options:		42cp
24706 Services Marketing	6cp
24715 Strategic Marketing for e-Business	6cp
24716 Research Project in e-Business Marketing	6cp
24724 Global e-Business Marketing	6cp
77887 Legal Issues in e-Commerce	6cp
24742 New Product Management	6cp
24747 Customer Relationship Management	6cp
24736 Marketing Communications	6cp
24720 Marketing Research	6cp
24714 Marketing Creativity	6cp
Total		48cp