The Marketing major provides the opportunity for students to acquire a comprehensive knowledge of marketing by selecting from a wide range of subject options. Participants have the opportunity to acquire knowledge in many specialist marketing areas including services, business-to-business, e-business, and international marketing.

Completion requirements

Select 48 credit points from the following options:		48cp
24737 e-Business Marketing	6cp
24720 Marketing Research	6cp
24706 Services Marketing	6cp
24707 Business to Business Marketing	6cp
24710 Buyer Behaviour	6cp
24730 Advanced Marketing Management	6cp
24736 Marketing Communications	6cp
24738 International Marketing Management	6cp
24790 Business Project: Marketing	6cp
24713 Sales Management	6cp
24750 Marketing Decision Analysis	6cp
24742 New Product Management	6cp
24714 Marketing Creativity	6cp
24700 Promotion and Advertising Overseas	6cp
24792 Business and Culture in the Asia-Pacific	6cp
24724 Global e-Business Marketing	6cp
24747 Customer Relationship Management	6cp
Total		48cp