This major aims to provide contemporary theoretical international marketing knowledge and the practical skills required for superior marketing management performance in a global environment. Participants have the opportunity to acquire knowledge in the areas of services markets, global markets (with a focus on the Asia-Pacific), marketing research, sales management, promotional management, electronic business, competitive strategy, trade relations, and consumer and business markets. This involves learning strategies that cover both contemporary international marketing theory and leading edge techniques in the practice of international marketing management.

Completion requirements

24738 International Marketing Management		6cp
Select 42 credit points from the following options:		42cp
24700 Promotion and Advertising Overseas	6cp
24703 Marketing and International Trade Relations	6cp
24705 Marketing Projects and Services Overseas	6cp
24724 Global e-Business Marketing	6cp
24743 Contemporary Issues in International Marketing	6cp
24744 Competitive International Marketing Strategy	6cp
24791 Business Project: International Marketing	6cp
24792 Business and Culture in the Asia-Pacific	6cp
24767 Applied International Marketing Research 1	6cp
24768 Applied International Marketing Research 2	6cp
Total		48cp