24705 Marketing Projects and Services Overseas

Requisite(s): 24734 Marketing Management OR 24746 Marketing: Concepts and Applications

These requisites may not apply to students in certain courses.

There are also course requisites for this subject. See access conditions.

This subject enables students to acquire an understanding of the complexities that surround the successful negotiation of project work overseas from a marketing perspective, with particular reference to the roles of governments, aid agencies, financial institutions and multilateral bodies. It covers the 'packaging' of the project proposal, strategic alliance possibilities and the marketing of the proposal to those influencing the award of the project. It develops an understanding of the differences between marketing services in Australia and marketing services overseas. It also develops the ability to evaluate the opportunities and constraints facing Australian firms endeavouring to market services overseas, both in general and with specific reference to education, health, legal services, accounting services, insurance, tourism and intellectual property.