The Marketing major develops an understanding of the role of marketing and its specific nature in different types of domestic and international markets. It examines marketing in both the micro and macro environments and helps students to develop essential skills to effectively participate in the marketplace.

24203 Quantitative Marketing Analysis is recommended for those students intending to apply for the Honours program in Marketing.

Note: Students who undertake the two international marketing subjects (24765 and 24766) are not permitted to enrol in the International Marketing sub-major (SMJ08136).

Completion requirements

24202 Consumer Behaviour		6cp
24309 Introductory Marketing Research		6cp
24210 Advertising and Promotions Management		6cp
24205 Business Marketing		6cp
24415 Marketing Planning and Strategy		6cp
CBK90789 Major choice		6cp
CBK90790 Major choice		12cp
Total		48cp