24415 Marketing Planning and Strategy

6cp

Requisite(s): (24202 Consumer Behaviour OR 242020 Consumer Behaviour) AND (24309 Introductory Marketing Research OR 243090 Introductory Marketing Research) AND (24205 Business Marketing OR 242050 Business Marketing)

These requisites may not apply to students in certain courses.

There are also course requisites for this subject. See access conditions.

Undergraduate

This subject integrates marketing knowledge from previous coursework within a strategic marketing framework. Contemporary marketing management decision-making techniques and models are applied through case studies and a comprehensive marketing plan is developed. Students identify, evaluate, recommend, communicate and defend long-term strategies and present, analyse and develop marketing strategies that positively and ethically progress a firm's objectives.

For detailed information, see the full subject description at:
http://www.business.uts.edu.au/courses/subject/syllabus/24415.pdf

Fee information

2007 contribution for post-2004 Commonwealth-supported students: $889.75
2007 amount for undergraduate domestic fee-paying students: $2,280.00
Subject EFTSL: 0.125
Note: The above fees are applicable in 2007 for Commonwealth-supported students who commenced after 2004 and domestic fee-paying undergraduate students only. Pre-2005 Commonwealth-supported students should consult the Student contribution charges for Commonwealth supported students webpage.
Not all students are eligible for Commonwealth supported places, and not all subjects are available to Commonwealth supported students. Domestic fee-paying students and international students should refer to the Fees webpage.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.