C04067v4 Master of Business in Marketing

Award(s): Master of Business in Marketing (MBus)
CRICOS code: 036583G
Load credit points: 72
Course EFTSL: 1.5
Faculty/institute responsible: Business
Location: City campus

Overview
Career options
Articulation
Additional admission requirements
Additional recognition of prior learning
Course duration and attendance
Course structure
Course completion requirements
Course program
Professional recognition
Other information

Overview

The Master of Business in Marketing provides the opportunity for students to extend their knowledge in the areas of communications, sales management, the development and introduction of new products, business-to-business marketing, technology and marketing, as well as the legal constraints on and the ethical implications of marketing in Australia.

The Marketing program provides contemporary theoretical marketing knowledge and the practical skills required for superior performance in Australian and international markets.

Career options

Career options include management-level positions in industry or government.

Articulation

This course is part of an articulated program comprising the Graduate Certificate in Marketing (C11039), the Graduate Diploma in Marketing (C07031), and the Master of Business in Marketing.

Additional admission requirements

Applicants require one of the following:

a cognate degree from a UTS-recognised university or other tertiary education institution
a degree from a UTS-recognised university or other tertiary education institution and a minimum of two years' relevant work experience
a relevant Graduate Diploma from UTS or a UTS-recognised tertiary education institution, or
a relevant Graduate Certificate from UTS or a UTS-recognised tertiary education institution, with at least a Credit average.

Additional recognition of prior learning

Students may be granted a maximum of eight subjects exemptions, of which four core subjects may be approved from prior undergraduate study.

Course duration and attendance

The Master of Business in Marketing is three years of part-time study, or one-and-a-half years of full-time study.

Course structure

The Master of Business in Marketing totals 72 credit points and consists of a combination of core subjects, elective subjects and a project.

Course completion requirements

STM90314 Core subjects		36cp
CBK90210 Electives		36cp
Total		72cp

Course program

The course program is shown below.



22747 Accounting for Managerial Decisions		6cp
24710 Buyer Behaviour		6cp
24734 Marketing Management		6cp
24730 Advanced Marketing Management		6cp
24790 Business Project: Marketing		6cp
24720 Marketing Research		6cp
Select 36 credit points from the following options:		36cp
24737 e-Business Marketing	6cp
24700 Promotion and Advertising Overseas	6cp
24706 Services Marketing	6cp
24707 Business to Business Marketing	6cp
24713 Sales Management	6cp
24714 Marketing Creativity	6cp
24715 Strategic Marketing for e-Business	6cp
24736 Marketing Communications	6cp
24738 International Marketing Management	6cp
24742 New Product Management	6cp
24743 Contemporary Issues in International Marketing	6cp
24744 Competitive International Marketing Strategy	6cp
24750 Marketing Decision Analysis	6cp
24792 Business and Culture in the Asia-Pacific	6cp
77948 Marketing Legislation in Australia	6cp
24747 Customer Relationship Management	6cp
CBK90209 Electives	6cp

Professional recognition

Chartered Institute of Marketing (CIM)

Completion of this course, including the elective 24736 Marketing Communications, meets the educational requirements for Professional Postgraduate Diploma in Marketing entry point to the Chartered Institute of Marketing (CIM).

Other information

Further information is available from the Graduate School of Business on:

telephone +61 2 9514 3660
email gsb@uts.edu.au
http://www.gsb.uts.edu.au/marketing/