83565 Marketing Promotions for Fashion

6cp; 3hpw
Requisite(s): 83121 Fashion Communication: An Introduction AND 83233 Fashion Communication: Fashion Drawing and Digital Media AND 83344 Fashion Communication: Advanced Drawing and Digital Media
Undergraduate
Subject coordinator: Dr Vicki Karaminas

This subject introduces fashion marketing and promotion and the importance of this application in business practice. It presents students with the opportunity to constructively plan, implement, analyse and evaluate a number of design and marketing situations. The subject is practice based and is offered through a series of lectures and tutorials.

The subject covers the following topic areas: the importance of marketing within fashion and textile design; the marketing mix; opportunities and strategies utilised within marketing; consumer markets and behaviour; and marketing plans and research.

Texts and references

Kotler, P, Principles of Marketing, 2nd edn, Prentice Hall (Pearsons Education Australia), 2003

The following texts are recommended:

Fletcher, R, International Marketing: An Asia-Pacific Perspective, Prentice-Hall, Australia, 2003

Kotler, P, Marketing Management, 11th edn, Prentice Hall, Upper Saddle River, NJ, 2003

Miller, K, Stanton, W, Fundamentals of Marketing, 4th edn, McGraw-Hill, Sydney, 2000

Rossiter, J, Advertising Communications & Promotion Management, McGraw-Hill, New York, 1997

Typical availability

Autumn semester, City campus
Spring semester, City campus

Fee information

2006 contribution for 2005/06 commencing Commonwealth-supported undergraduate students: $612.38
2006 amount for undergraduate domestic fee-paying students: $2,040.00
Subject EFTSL: 0.125
Note: The above fees are applicable in 2006 for 2005/06 commencing Commonwealth-supported and domestic fee-paying undergraduate students only. Pre-2005 Commonwealth-supported undergraduate students should consult the Student contribution charges for Commonwealth supported students webpage.
Not all students are eligible for Commonwealth supported places, and not all subjects are available to Commonwealth supported students. Other students (such as postgraduate students and international students) should refer to the Fees webpage.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.