83121 Fashion Communication: An Introduction

6cp; 4hpw
Undergraduate
Subject coordinator: Eric Hagen

This subject introduces the visual language of fashion through digital and freehand modes of communication. Students study the human body through life drawing and the basic rendering techniques required. Students are also introduced to digital means of representing mark-making and an understanding of the computer environment and Faculty network.

The subject covers the following topic areas: DD's development – design development sketch; fundamental elements of drawing; line, form, texture, perspective, light and shade and proportion; various mediums; Photoshop; textile design and repeat systems; texture mapping; design layout; and scanning, importing, exporting, creating dimension using illustrations.

Texts and references

The following texts are recommended.

Ashford, J & Odam J, Start with a Scan: A guide to transforming scanned photos and objects into high quality art, Peachpit Press, Berkeley, CA, 1996

Green, M, Zen and the Art of the Macintosh: Discoveries on the path to computer enlightment, 2nd edn, Running Press, Philadelphia, 1986

San Jose, C, Adobe Illustrator 8.0, Adobe Press, 1998

Drawing

Kenin, R, The Art of Drawing: From the dawn of history to the era of the Impressionists, Paddington Press, New York, 1974

Betti, C, Teel, S, Drawing: A contemporary approach, Holt, Rinehart & Winston, New York, 1980

Edwards, B, Drawing on the Artist Within: A guide to innovation, invention, imagination and creativity

Hogarth, B, Dynamic Light and Shade, Watson-Guptill, New York, 1991

Hince, P, Harwood, J, Illustrator's Reference Manual: Hands and Faces, Bloomsbury, London, 1989

Zaidenberg, A, Seeing with Pencil and Brush, 2nd edn, Harper, New York, 1962

Kumagai, K, Sketching and Drawing, 2nd edn, Graphic-sha Publishing, Tokyo, 1990

The following website is recommended.

http://www.fashion.net

Typical availability

Autumn semester, City campus

Fee information

2006 contribution for 2005/06 commencing Commonwealth-supported undergraduate students: $612.38
2006 amount for undergraduate domestic fee-paying students: $2,040.00
Subject EFTSL: 0.125
Note: The above fees are applicable in 2006 for 2005/06 commencing Commonwealth-supported and domestic fee-paying undergraduate students only. Pre-2005 Commonwealth-supported undergraduate students should consult the Student contribution charges for Commonwealth supported students webpage.
Not all students are eligible for Commonwealth supported places, and not all subjects are available to Commonwealth supported students. Other students (such as postgraduate students and international students) should refer to the Fees webpage.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.