The Marketing major develops an understanding of the role of marketing and its specific nature in different types of domestic and international markets. It examines marketing in both the micro and macro environments and helps students to develop essential skills to effectively participate in the marketplace.

24203 Quantitative Marketing Analysis is recommended for those students intending to apply for the Honours program in Marketing.

Completion requirements

24202 Consumer Behaviour		6cp
24220 International Marketing		6cp
24309 Introductory Marketing Research		6cp
24205 Business Marketing		6cp
24210 Advertising and Promotions Management		6cp
24430 Applications of Marketing Research		6cp
24415 Marketing Planning and Strategy		6cp
Select 6 credit points from the following options:		6cp
24203 Quantitative Marketing Analysis	6cp
24331 Decision Models in Marketing	6cp
Total		48cp