24220 International Marketing

6cp
Requisite(s): 24108 Marketing Foundations OR 241080 Marketing Foundations OR 24105 Marketing Principles
These requisites may not apply to students in certain courses.
There are also course requisites for this subject. See access conditions.
Undergraduate

This subject introduces international marketing using the marketing concept, and considers how international marketing strategies are affected by environmental factors. Students are expected to develop international marketing strategies for Australian firms which reflect the way marketing concepts and marketing mix elements need to be modified when applied to overseas markets because of differences in the political, economic, legal and cultural environments.

For detailed information, see the full subject description at:
http://www.business.uts.edu.au/courses/subject/syllabus/24220.pdf

Typical availability

Autumn semester, City campus
Spring semester, City campus
Summer session, City campus
Autumn semester, Kuring-gai campus
Spring semester, Kuring-gai campus
Autumn semester, Kuala Lumpur
Spring semester, Kuala Lumpur
Spring semester, China

Fee information

2006 contribution for 2005/06 commencing Commonwealth-supported undergraduate students: $872.38
2006 amount for undergraduate domestic fee-paying students: $2,220.00
Subject EFTSL: 0.125
Note: The above fees are applicable in 2006 for 2005/06 commencing Commonwealth-supported and domestic fee-paying undergraduate students only. Pre-2005 Commonwealth-supported undergraduate students should consult the Student contribution charges for Commonwealth supported students webpage.
Not all students are eligible for Commonwealth supported places, and not all subjects are available to Commonwealth supported students. Other students (such as postgraduate students and international students) should refer to the Fees webpage.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.