SMJ08204 Strategic Marketing

The Strategic Marketing sub-major develops competencies that allow decision-makers, such as marketing managers and business unit managers as well as general managers and chief executives, to develop, implement and evaluate marketing-oriented strategies that allow companies to compete successfully in environments in which they make decisions about business models that are affected by business-to-business, international and services contexts. It develops senior management competencies that enable organisations to implement strategic marketing decisions in a cross-functional and integrated manner.

Bachelor of Economics students must have completed 24108 Marketing Foundations as a prerequisite for this sub-major (chosen as an elective in CBK91078).

It is only available to Bachelor of Business students undertaking the MAJ08441 Marketing major or MAJ08116 Marketing Communication major or SMJ08138 Marketing sub-major.

Anti-requisite: MAJ08063 Extended Marketing

Completion requirements