SMJ08138 Marketing
The Marketing sub-major develops knowledge and skills so that managers understand how implementation of marketing thinking and strategies affects company performance. It develops basic marketing competencies to design and evaluate marketing-oriented strategies.
Bachelor of Economics students must have completed 24108 Marketing Foundations as a prerequisite for this sub-major (chosen as an elective in CBK91078).
Anti-requisites: MAJ08063 Extended Marketing, MAJ08116 Marketing Communication, MAJ08441 Marketing
Completion requirements
| 24202 Consumer Behaviour | 6cp | ||
| 24415 Marketing Planning and Strategy | 6cp | ||
| 24309 Marketing Research | 6cp | ||
| Select 6 credit points of options: | 6cp | ||
| 24211 Branding | 6cp | ||
| 24205 Business-to-Business Marketing | 6cp | ||
| 24212 Entrepreneurial Marketing | 6cp | ||
| 24210 Integrated Marketing Communications | 6cp | ||
| 24220 International Marketing | 6cp | ||
| 24331 Marketing Analytics and Decisions | 6cp | ||
| 24222 Marketing Channels | 6cp | ||
| 24224 Pricing Strategies and Tactics | 6cp | ||
| 24223 Product Innovation Marketing | 6cp | ||
| 24306 Services Marketing | 6cp | ||
| Total | 24cp |