C11282v1 Graduate Certificate in Marketing
Award(s): Graduate Certificate in Marketing (GradCertMktg)CRICOS code: 098049F
Commonwealth supported place?: No
Load credit points: 24
Course EFTSL: 0.5
Location: City campus
Overview
Career options
Course intended learning outcomes
Admission requirements
Course duration and attendance
Course structure
Course completion requirements
Course program
Articulation with UTS courses
Other information
Overview
The Graduate Certificate in Marketing introduces some of the key dimensions of marketing and is designed for those requiring a general understanding of marketing principles. Students are also given the opportunity to consider various topics of their own choosing, including marketing communications, digital marketing, international marketing, new products and innovations as well as entrepreneurial marketing and branding.
This course provides contemporary theoretical marketing knowledge and the practical skills required for superior performance in Australian and international markets. Students have flexible program options including subject choices, full-time or part-time study options and studying over Autumn, Spring or Summer sessions.
Career options
Career options include management-level positions in industry or government.
Course intended learning outcomes
| 1.1 | Use relevant information and concepts in business decision-making taking into account the broader environmental context |
| 2.1 | Synthesise relevant information to resolve business issues |
| 3.1 | Communicate information clearly and fluently, in high-quality written forms appropriate to different audiences |
| 3.2 | Use oral communication appropriately in a professional context to convey information clearly and fluently |
| 3.3 | Interact effectively with others in order to work towards a common outcome |
| 4.1 | Demonstrate an awareness of ethical and social responsibility in professional practice and accountability for related personal outputs |
| 4.2 | Demonstrate an awareness of sustainability principles in relation to business contexts and their practices |
| 4.3 | Demonstrate knowledge of diverse cultural and Indigenous perspectives and their implications for professional business practice |
| 5.1 | Demonstrate competency in technical skills within specialised marketing management, marketing research or strategic marketing practice |
Admission requirements
Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies.
All applicants who do not meet the academic requirement may still be considered on the basis of:
- a minimum of at least four years full time, or equivalent, relevant work experience.
The relevant work experience must be demonstrated through a C.V. and a Statement of Service, confirming the dates of employment and the position held within the organisation.
The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.
Eligibility for admission does not guarantee offer of a place.
International students
Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.
Course duration and attendance
The course can be completed in one session of full-time or one year of part-time study. Students can commence and complete studies over Autumn, Spring or Summer sessions.
Course structure
The course comprises 24 credit points of study and consists of a combination of two core subjects and two electives.
Course completion requirements
| 24734 Marketing Management | 6cp | |
| 24710 Buyer Behaviour | 6cp | |
| Select 12 credit points of options: | 12cp | |
| 24752 Brand Management | 6cp | |
| 24729 Digital Marketing for Managers | 6cp | |
| 24749 Entrepreneurial Marketing Management | 6cp | |
| 24720 Introduction to Marketing Research | 6cp | |
| 24750 Marketing Analytics | 6cp | |
| 24713 Marketing Channel Management in a Digital World | 6cp | |
| 24736 Marketing Communications | 6cp | |
| 24757 Marketing Data Analysis | 6cp | |
| 24730 Marketing Strategy | 6cp | |
| 24760 Pricing and Revenue Management | 6cp | |
| 24742 Product Innovation Management | 6cp | |
| 24707 Strategic Business Marketing | 6cp | |
| 24738 Strategic International Marketing | 6cp | |
| 24706 Strategic Services Marketing | 6cp | |
| Total | 24cp |
Course program
Typical full-time and part-time programs are provided below, showing suggested study sequences for students commencing the course in Autumn session.
| full time | ||
| Year 1 | ||
| Autumn session | ||
| 24734 Marketing Management | 6cp | |
| 24710 Buyer Behaviour | 6cp | |
| Select 12 credit points of options | 12cp | |
| part time | ||
| Year 1 | ||
| Autumn session | ||
| 24734 Marketing Management | 6cp | |
| 24710 Buyer Behaviour | 6cp | |
| Spring session | ||
| Select 12 credit points of options | 12cp | |
Articulation with UTS courses
This course is part of an articulated program comprising the Graduate Certificate in Marketing, the Graduate Diploma in Marketing (C07135), and the Master of Marketing (C04382).
Other information
Further information is available from the UTS Business School on:
telephone 1300 ask UTS (1300 275 887)
email business@uts.edu.au
Business (Postgraduate)