C04382v1 Master of Marketing
Award(s): Master of Marketing (MMktg)CRICOS code: 098047G (Aut, Spring 1.5 year); 099413E (Summer, 1.2 years)
Commonwealth supported place?: No
Load credit points: 72
Course EFTSL: 1.5
Location: City campus
Overview
Course aims
Career options
Course intended learning outcomes
Admission requirements
Pathway course
Recognition of prior learning
Course duration and attendance
Course structure
Course completion requirements
Course program
Articulation with UTS courses
Professional recognition
Other information
Overview
The Master of Marketing provides the opportunity for students to extend their knowledge in the areas of digital marketing and social media, advertising and communications, strategy and sales management, entrepreneurial marketing, product innovation management and new product development, channel management and business-to-business marketing, marketing research and analytics, pricing and revenue management, branding and consumer insights, and the legal and ethical implications of marketing.
The course prepares students with practical skills and theoretical knowledge to analyse markets and formulate strategies that connect with industry and best practice. The program has undergone changes to make it more flexible so that students can choose a mixture of relevant subjects to help facilitate entering or progressing a marketing career across a broad range of sectors in Australia and internationally. The program also caters to those wishing to begin, spread or accelerate their studies over Autumn, Spring and Summer with options to complete the program in as little as 12 months.
Course aims
The course is aligned with research-inspired, practice-oriented education. It is designed to equip students with skills that foster their ongoing learning and inquiry in their personal development and professional practice in marketing. The professional accreditation with the Australian Marketing Institute (AMi) ensures that graduates are trained to operate effectively with the body of knowledge that underpins professional business practice.
Career options
The course equips students with a thorough understanding of current marketing concepts and how to apply strategies to business. It can lead to roles in marketing planning, sales, brand management, product marketing, digital marketing, market research and analytics. Career options include senior management-level positions in government or industry including start-ups and not-for-profit organisations.
Course intended learning outcomes
| 1.1 | Research and critically analyse complex information and concepts for business decisions and apply them in the broader environmental context |
| 2.1 | Apply innovative problem-solving processes to address business issues and integrate the solutions in decision making |
| 3.1 | Use high-quality written and oral communication skills to interact effectively with others in order to work towards a common outcome |
| 3.2 | Use oral communication appropriately in a professional context to convey information clearly and fluently |
| 3.3 | Interact effectively with others in order to work towards a common outcome |
| 4.1 | Evidence understanding of ethical and social responsibility in professional practice and accountability for related personal outputs |
| 4.2 | Critically evaluate and apply sustainability principles to decisions in business contexts |
| 4.3 | Demonstrate knowledge of diverse cultural and Indigenous perspectives and their implications for professional business practice |
| 5.1 | Apply high-level technical skills within specialised marketing management, marketing research and strategic marketing practice |
| 5.2 | Execute a substantial research-based or professionally focused marketing management, marketing research or strategic marketing project |
Admission requirements
Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies.
Minimum Academic Requirement: The previous qualification must be in a related field within the business discipline.
All applicants who do not meet the minimum academic requirement may still be considered on the basis of:
- a minimum of at least two years' full time, or equivalent, relevant work experience.
The relevant work experience must be demonstrated through a C.V. and a Statement of Service, confirming the dates of employment and the position held within the organisation.
The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.
Eligibility for admission does not guarantee offer of a place.
International students
Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.
Pathway course
Students who do not meet the requirements to gain entry into the Master of Marketing may be eligible for entry into the Graduate Certificate in Marketing (C11282), or the Graduate Diploma in Marketing (C07135). Satisfactory completion of the graduate certificate, or satisfactory completion of the graduate diploma, allows students to articulate into the Master of Marketing.
Recognition of prior learning
Students may be granted a maximum of eight subject exemptions, of which two core subjects may be approved from prior undergraduate study. For more information about the application process, see How to Apply for Recognition of Prior Learning.
Course duration and attendance
The course is one-and-a-half years of full-time or three years of part-time study. Students have the option to fast-track their degree and complete all requirements in as little as 12 months with subject offerings and intakes occurring in Summer, Autumn and Spring sessions.
Course structure
The course totals 72 credit points and consists of a combination of three core subjects and nine electives.
Course completion requirements
| 24734 Marketing Management | 6cp | |
| 24710 Buyer Behaviour | 6cp | |
| 24790 Business Project: Marketing (Capstone) | 6cp | |
| Select 54 credit points of options: | 54cp | |
| 24752 Brand Management | 6cp | |
| 24729 Digital Marketing for Managers | 6cp | |
| 24749 Entrepreneurial Marketing Management | 6cp | |
| 24720 Introduction to Marketing Research | 6cp | |
| 24750 Marketing Analytics | 6cp | |
| 24713 Marketing Channel Management in a Digital World | 6cp | |
| 24736 Marketing Communications | 6cp | |
| 24757 Marketing Data Analysis | 6cp | |
| 24730 Marketing Strategy | 6cp | |
| 24760 Pricing and Revenue Management | 6cp | |
| 24742 Product Innovation Management | 6cp | |
| 24707 Strategic Business Marketing | 6cp | |
| 24738 Strategic International Marketing | 6cp | |
| 24706 Strategic Services Marketing | 6cp | |
| Total | 72cp |
Course program
Typical full-time and part-time programs are provided below, showing suggested study sequences for students commencing the course in Autumn session.
| full time | ||
| Year 1 | ||
| Autumn session | ||
| 24734 Marketing Management | 6cp | |
| 24710 Buyer Behaviour | 6cp | |
| Select 12 credit points of options | 12cp | |
| Spring session | ||
| Select 24 credit points of options | 24cp | |
| Year 2 | ||
| Autumn session | ||
| 24790 Business Project: Marketing (Capstone) | 6cp | |
| Select 18 credit points of options | 18cp | |
| part time | ||
| Year 1 | ||
| Autumn session | ||
| 24734 Marketing Management | 6cp | |
| 24710 Buyer Behaviour | 6cp | |
| Spring session | ||
| Select 12 credit points of options | 12cp | |
| Year 2 | ||
| Autumn session | ||
| Select 12 credit points of options | 12cp | |
| Spring session | ||
| Select 12 credit points of options | 12cp | |
| Year 3 | ||
| Autumn session | ||
| Select 12 credit points of options | 12cp | |
| Spring session | ||
| 24790 Business Project: Marketing (Capstone) | 6cp | |
| Select 6 credit points of options | 6cp | |
Articulation with UTS courses
This course is part of an articulated program comprising the Graduate Certificate in Marketing (C11282), the Graduate Diploma in Marketing (C07135), and the Master of Marketing.
Professional recognition
Completion of this course meets the requirements for professional membership with the Australian Marketing Institute (AMi).
Other information
Further information is available from the UTS Business School on:
telephone 1300 ask UTS (1300 275 887)
email business@uts.edu.au
Business (Postgraduate)