SMJ08132 Marketing Research

This sub-major develops and extends research, analytical and interpretive skills that allow marketing analysts and managers to carry out and evaluate practical and useful marketing research. It deals extensively with research design and associated analytical tasks. Students undertaking this sub-major develop skills necessary for careers in analytical or research fields.

It is only available to Bachelor of Business students undertaking the MAJ08441 Marketing major or MAJ08116 Marketing Communication major or SMJ08138 Marketing sub-major.

Anti-requisite: MAJ08063 Extended Marketing

Completion requirements