21715 Strategic Management

This subject adopts a holistic strategic approach to the design of innovative business models and the development of integrative processes that promote competitive superiority. This capstone subject integrates and builds on the materials previously studied in the core subjects of the MBA. The aim of the subject is to provide the student with the knowledge and skills necessary for designing and managing strategy processes that can assure the long-term viability and success for enterprises that operate in a highly competitive business environment. The strategy literature supports the adoption of a more creative, strategic and flexible approach to the design of business models. Students are encouraged to design innovative business solutions and develop new problem solving rationales for the formulation of flexible strategies. The students should then be able to understand, communicate and materially contribute to the purpose of an organisation.