24430 Applied Project
UTS: Business: MarketingCredit points: 6 cp
Subject level: Undergraduate
Result Type: Grade and marksRequisite(s): (24309 Research for Marketing Decisions AND 24202 Customer Behaviour AND (24415 Marketing Planning and Strategy OR 24207 Media Planning))
These requisites may not apply to students in certain courses.
There are also course requisites for this subject. See access conditions.
Handbook description
This is a capstone subject for undergraduate marketing students. Students complete an applied marketing project, integrating and utilising the skills and knowledge acquired in their previous marketing subjects.
Subject objectives/outcomes
On successful completion of this subject students should be able to:
- demonstrate an understanding of marketing theory, frameworks and models in relation to a selected business context
- demonstrate capabilities to apply in great depth those theories, frameworks and models relevant to a specific marketing challenge or opportunity an organisation is confronted with
- present findings in a well researched, structured, and concisely written report, including comprehensive and appropriate referencing.
Contribution to graduate profile
A critical part of a marketing graduate's education is the ability to gather and organise information. Applications of Marketing Research is the capstone subject in a stream of subjects that deal with information, research and analysis. In addition, it provides students with an opportunity to develop project management skills. The subject is designed to teach the practicalities of research.
Teaching and learning strategies
The subject is based on dynamic and interactive lecture and workshop sessions. It is taught through a combination of lectures and workshops. The lectures involve critical debate; and the workshops are built around in-class exercises and presentations. These classes will be supplemented with both printed and electronic learning materials and resources. The UTS web-based communication tool (UTSOnline Course Information) will be used to share information and encourage interaction between staff and students. Students will also use appropriate computer software such as spreadsheets and word processors to complete assigned tasks.
Content
The subject will address the following topics:
- Project proposal and project plan development
- Marketing research and analysis
- Project report writing
Assessment
Assessment item 1: Project Proposal (Individual)
| Objective(s): | 1 |
| Weighting: | 10% |
| Task: | This addresses objective 1. |
Assessment item 2: Final Project Report (Individual)
| Objective(s): | 1-3 |
| Weighting: | 80% |
| Task: | This addresses objectives 1, 2 and 3. |
Assessment item 3: Project Review Report(Individual)
| Objective(s): | 1-3 |
| Weighting: | 10% |
| Task: | This addresses objectives 1, 2 and 3. |
Required text(s)
Guide to Writing Assignments, Faculty of Business (available from the Co-op Bookshop)
