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24808 Advanced Marketing Strategies

8cp
Requisite(s): 24807 Marketing Strategy in Practice
There are also course requisites for this subject. See access conditions.
Postgraduate

Marketing theory and practice evolve constantly, with new frameworks and tools being developed. This subject provides an overview of the most current marketing thinking and illustrates how recent advances can be applied to the workplace to create value for organisations. It develops general management competencies so that decisions concerning marketing can be made more confidently.

Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.