24807 Marketing Strategy in Practice

This is a highly personalised subject that brings students' classroom learning back to their companies. The project provides an opportunity for candidates to investigate a specific marketing issue faced by their employer (or a firm of their choice), to create competitive advantage in their markets and to add value to their organisations. This life-long learning process starts during classroom sessions and continues after the subject has concluded. Individuals conduct a strategic marketing analysis on their chosen organisation and solicit guidance on marketing issues from their faculty advisers. This process facilitates the development of a valuable, new competitive marketing strategy for each candidate's chosen firm.