24759 Research Design and Data Collection Tools
6cpRequisite(s): 24710 Buyer Behaviour AND 24720 Marketing Research
Postgraduate
This subject covers an advanced consideration of the management of the marketing research process, research designs, sources of marketing data, qualitative and quantitative data collection procedures, measurement, scaling, and questionnaire design. It helps students develop advanced research skills that are critical to both knowledge generation in marketing theory and problem solving in marketing practice.
Detailed subject description.
Fee information
2009 contribution for post-2008 Commonwealth-supported students: $1,084.62
Note: Students who commenced prior to 1 January 2008 should consult the Student contribution charges for Commonwealth supported students
Not all students are eligible for Commonwealth Supported places.
2009 amount for undergraduate domestic fee-paying students: $2,425.00
Note: Fees for Postgraduate domestic fee-paying students and international students are charged according to the course they are enrolled in. Students should refer to the Annual Fees Schedule.
Subject EFTSL: 0.125Access conditions
Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.
