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24743 Contemporary Issues in International Marketing

UTS: Business: Marketing
Credit points: 6 cp

Subject level: Postgraduate

Result Type: Grade and marks

Requisite(s): ((24734 Marketing Management OR 24746 Marketing: Concepts and Applications) AND 24738 Strategic International Marketing)
These requisites may not apply to students in certain courses.
There are also course requisites for this subject. See access conditions.

Handbook description

This subject builds on existing knowledge in the areas of multinational or international marketing and relates it to specific conceptual and empirical issues in international marketing. It increases awareness and understanding of issues beyond the scope of topics covered in traditional international marketing subjects. Issues covered include overseas market selection, internationalisation, globalisation, networks and international marketing, international strategic alliances, international competition theory, international countertrade, setting international prices, and international negotiation from a cultural perspective.

Subject objectives/outcomes

On successful completion of this subject students should be able to:

  1. build upon and apply knowledge gained in 24712 International Marketing Management to specific conceptual and empirical issues in international marketing
  2. apply knowledge gained in 24712 International Marketing Management to specific conceptual and empirical issues in international marketing
  3. increase understanding of issues beyond the scope of topics covered in traditional international marketing courses
  4. increase awareness of issues beyond the scope of topics covered in traditional international marketing courses.

Contribution to graduate profile

This subject builds upon the basic international marketing knowledge acquired in 24712 International Marketing Management. It enables students to broaden their understanding of international marketing by focusing on critical conceptual and empirical issues. It complements the other subjects in the degree in that it is less managerially oriented. It also helps develop a sound knowledge base for subsequent core subjects of 24971 Business Project (International Marketing) and 24767 Applied International Marketing Research.

Teaching and learning strategies

The teaching method for this subject is based on seminars and lecturers and a project in the form of a take home exam. Students on an individual basis will prepare papers on relevant international marketing issues of the day.

Content

  • Introduction to subject – an integrated Model of SME Internationalisation
  • Market Selection
  • Internationalisation
  • Relationships, Networks and International Marketing
  • Globalisation – Micro, Macro
  • Competition Theory
  • Environmentalism
  • Strategic Alliances in International Marketing
  • Analysing Cultural Diversity
  • Analysing Countertrade
  • Issues in International Distribution
  • International Negotiation.

Assessment

Assessment item 1: Seminar Papers (Individual)

Objective(s): 3, 4
Weighting: 50%
Task: Seminar Paper A will cover a comprehensive review of the topic literature as it relates to international marketing. Seminar Paper B will cover contemporary issues in international marketing involving opportunities for Australian products/services in world markets. This will enable students to demonstrate objectives 3 and 4.

Assessment item 2: Exam (Individual)

Objective(s): 1-4
Weighting: 50%
Task: The exam, which will be 'take home' will contain questions based upon relevant issues which emerge from the lectures and seminar presentations. The exam is intended to contribute to the learning process. Students are advised to develop a comprehensive set of notes based upon the lectures and seminars. The take home exam will consist of a number of questions related to issues discussed during the semester and is to be illustrated by reference to the China market. This will enable students to demonstrate objectives 1-4.

Recommended text(s)

Cateora, Philip R and Graham, John (2007) International Marketing, 13th edn, McGraw Hill/Irwin, New York

Friedman, Thomas L (2007) The World is Flat: The Globalized World in the Twenty-First Century – Expanded and Updated Edition, Penguin Books, London

Indicative references

There is no set textbook for the subject. Readings will be provided under on UTSOnline.

Guide to Writing Assignments, Faculty of Business, University of Technology, Sydney. This guide is available online from the Faculty of Business website.

Students are expected to read news media, research books and the library's databases for articles relevant to the subject.

Academic journals and other resources

Journal of Marketing (US)

Journal of Business Research

Journal of International Marketing

Journal of International Consumer Marketing

Journal of International Consumer Marketing

Journal of International Business Studies

Journal of Consumer Research

Journal of International Development

Websites

The CIA's World Fact Book — a useful updated reference for demographic information on every country in the world www.cia.gov/cia/publications/factbook

Euromonitor International — a great source. Euromonitor International is the world's leading provider of global consumer market intelligence and has been publishing research on international markets for over 32 years. Strongly recommended. Available through the library's database.

International Monetary Fund www.imf.org/external

World Bank www.worldbank.org

United Nations www.un.org/

BBC World Service www.bbc.co.uk/worldservice

Students may search Wikipedia as a start, but must not end with Wikipedia as a reference in their work.