Contact

Course inquiries
telephone (02) 9514 1222
UTS Service Desk

UTS International
telephone 1800 774 816 (in Australia)
telephone +61 3 9627 4816 (international)
email international@uts.edu.au

City campus
15 Broadway
Ultimo NSW 2007

Kuring-gai campus
Eton Road
Lindfield NSW 2070

University of Technology, Sydney
PO Box 123
Broadway NSW 2007
Australia
telephone +61 2 9514 2000

24667 Qualitative Research

6cp
Requisite(s): 24309 Research for Marketing Decisions
These requisites may not apply to students in certain courses.
There are also course requisites for this subject. See access conditions.
Undergraduate

Qualitative research is a growth area in both academic and commercial marketing research. This subject introduces students to a different methodological approach from that which is commonly emphasised in market research subjects. Alternative research designs are considered, along with the associated instrumentation, data collection and analysis. Communication of results for a range of academic and industry audiences is also considered.

Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.