24223 New Product Analysis and Management
6cpRequisite(s): 24108 Marketing Foundations AND 24202 Customer Behaviour
Undergraduate
This subject provides future new product managers, project managers and team leaders with a comprehensive set of knowledge and skills to manage new product development processes including how to develop an effective development strategy, generate and evaluate concepts. It offers a managerial focus – with an emphasis on understanding the issues and solving the problems by implementing a variety of state-of-the-art methods and perspectives – and integrates marketing, R&D, production engineering and financial aspects of new product design and marketing.
Detailed subject description.
Fee information
2009 contribution for post-2008 Commonwealth-supported students: $1,084.62
Note: Students who commenced prior to 1 January 2008 should consult the Student contribution charges for Commonwealth supported students
Not all students are eligible for Commonwealth Supported places.
2009 amount for undergraduate domestic fee-paying students: $2,425.00
Note: Fees for Postgraduate domestic fee-paying students and international students are charged according to the course they are enrolled in. Students should refer to the Annual Fees Schedule.
Subject EFTSL: 0.125Access conditions
Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.
