24223 New Product Analysis and Management

Subject level: Undergraduate

Handbook description

This subject provides future new product managers, project managers and team leaders with a comprehensive set of knowledge and skills to manage new product development processes including how to develop an effective development strategy, generate and evaluate concepts. It offers a managerial focus – with an emphasis on understanding the issues and solving the problems by implementing a variety of state-of-the-art methods and perspectives – and integrates marketing, R&D, production engineering and financial aspects of new product design and marketing.

Subject objectives/outcomes

On successful completion of this subject students should be able to:

1. Implement practical solutions to complex product development and management problems.
2. Apply analytical perspectives and decision tools, which underlie new product management decisions.
3. Work more effectively in teams to develop interpersonal, leadership and communication skills.
4. Present more effectively in an informal and formal manner the findings of the group work components.

Contribution to graduate profile

This subject develops the tools to implement a crucial component of marketing strategies and provides future new product managers, project managers and team leaders with a comprehensive set of knowledge and skills to manage new product development processes including how to develop an effective development strategy, generate and evaluate concepts It offers a managerial focus — with an emphasis on understanding the issues and solving the problems by implementing a variety of state-of-the-art methods and perspectives — and integrates marketing, R&D, production engineering, and financial aspects of new product design and marketing.

Teaching and learning strategies

The subject is based on dynamic and interactive lecture and workshop sessions. It is taught through a combination of lectures and workshops (ie, tutorials). The lectures involve critical debate and case deliberations; and the workshops are built around in-class exercises, case discussions and presentations. These classes will be supplemented with both printed and electronic learning materials and resources. The UTS web-based communication tool (UTSOnline Course Information) will be used to share information and encourage interaction between staff and students. Students will also use appropriate computer software such as spreadsheets and word processors to complete assigned tasks.

Content

• Strategic Planning for New Products
• Concept Generation, Evaluation & Testing
• Product Design, Evaluation & Testing
• Product Launch Planning & Management

Assessment

Assessment item 1: Mid-semester Exam (Individual)

Assessment item 2: Project Report (Group)

Assessment item 3: Final Exam (Individual)