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24206 Interactive Communication and Customer Behaviour

6cp
Requisite(s): 24108 Marketing Foundations
There are also course requisites for this subject. See access conditions.
Undergraduate

This subject focuses on understanding the various ways consumers utilise the Internet and the external and internal influences on their behaviour. It provides an understanding of the role of traditional forms of marketing communication as well as various forms of interactive communication in the building of long-term customer relationships.

Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.