University of Technology, Sydney

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24206 Interactive Communication and Customer Behaviour

UTS: Business: Marketing
Credit points: 6 cp

Subject level: Undergraduate

Result Type: Grade and marks

Requisite(s): 24108 Marketing Foundations
There are also course requisites for this subject. See access conditions.

Handbook description

This subject focuses on understanding the various ways consumers utilise the Internet and the external and internal influences on their behaviour. It provides an understanding of the role of traditional forms of marketing communication as well as various forms of interactive communication in the building of long-term customer relationships.