SMJ08138 Marketing
Note: This sub-major is only available to Bachelor of Business students undertaking majors other than Marketing or Advertising and Promotions Management.
The Marketing sub-major develops knowledge and skills so that managers understand how implementation of marketing thinking and strategies affects company performance. It develops basic marketing competencies to design and evaluate marketing-oriented strategies.
Completion requirements
| 24202 Customer Behaviour | 6cp | |
| Select one of the following: | 6cp | |
| 24205 Business Marketing Analysis and Strategy | 6cp | |
| 24415 Marketing Planning and Strategy | 6cp | |
| Select one of the following: | 6cp | |
| 24220 International Marketing Analysis and Strategy | 6cp | |
| 24331 Marketing Analytics and Decisions | 6cp | |
| Select 6 credit points from the following options: | 6cp | |
| 24309 Research for Marketing Decisions | 6cp | |
| 24210 Integrated Marketing Communications | 6cp | |
| 24306 Services Marketing Analysis and Strategy | 6cp | |
| Total | 24cp |
