SMJ08111 Marketing Research
This sub-major extends and develops research, analytical and interpretive skills that allow marketing analysts and managers carry out and evaluate practical and useful marketing research. It deals extensively with the research design and associated analytical tasks. Students undertaking this sub-major develop skills necessary for careers in analytical or research fields.
Completion requirements
| Select one of the following: | 6cp | |
| 24720 Marketing Research | 6cp | |
| 24758 Research Management and Strategy Tools | 6cp | |
| 24750 Marketing Analytics | 6cp | |
| 24757 Research Methodology and Data Analysis Tools | 6cp | |
| 24759 Research Design and Data Collection Tools | 6cp | |
| Total | 24cp |
