SMJ08084 Marketing
The Marketing sub-major develops knowledge and skills so that managers understand how implementation of marketing thinking and strategies affects company performance. It develops basic marketing competencies to design and evaluate marketing oriented strategies.
Completion requirements
| Select 24 credit points from the following options: | 24cp | |
| 24737 e-Business Marketing | 6cp | |
| 24720 Marketing Research | 6cp | |
| 24706 Strategic Services Marketing | 6cp | |
| 24707 Strategic Business Marketing | 6cp | |
| 24710 Buyer Behaviour | 6cp | |
| 24713 Marketing Channel Management | 6cp | |
| 24730 Marketing Strategy | 6cp | |
| 24738 Strategic International Marketing | 6cp | |
| 24750 Marketing Analytics | 6cp | |
| Total | 24cp |
