University of Technology, Sydney

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MAJ08441 Marketing

The Marketing major develops a deep understanding of marketing so that managers can drive organisational growth through a profitable implementation of marketing thinking and strategies. It develops practical marketing competencies and essential skills to implement marketing oriented strategies that allow companies to improve their performance.

Completion requirements

24202 Customer Behaviour 6cp
24309 Research for Marketing Decisions 6cp
24210 Integrated Marketing Communications 6cp
24205 Business Marketing Analysis and Strategy 6cp
24415 Marketing Planning and Strategy 6cp
CBK90789 Major choice 6cp
CBK90790 Major choice 12cp
Total 48cp