MAJ08441 Marketing
The Marketing major develops a deep understanding of marketing so that managers can drive organisational growth through a profitable implementation of marketing thinking and strategies. It develops practical marketing competencies and essential skills to implement marketing oriented strategies that allow companies to improve their performance.
Completion requirements
24202 Customer Behaviour | 6cp | |
24309 Research for Marketing Decisions | 6cp | |
24210 Integrated Marketing Communications | 6cp | |
24205 Business Marketing Analysis and Strategy | 6cp | |
24415 Marketing Planning and Strategy | 6cp | |
CBK90789 Major choice | 6cp | |
CBK90790 Major choice | 12cp | |
Total | 48cp |
