24703 Marketing and International Trade Relations

Faculty of Business: Marketing
Credit points: 6 cp

Subject level: Postgraduate

Result Type: Grade and marks

Requisite(s): 24734 Marketing Management OR 24746 Marketing: Concepts and Applications
These requisites may not apply to students in certain courses.
There are also course requisites for this subject. See access conditions.

Handbook description

This subject assists students in acquiring an understanding of the influence governments can have on doing business overseas, develops an ability to evaluate the opportunities and constraints on marketing overseas that arise from international trade relations activities, and creates an awareness of the procedures involved when business persons seek to secure the support of governments to improve access and overcome barriers to the entry of their products and services overseas.

Subject objectives/outcomes

On successful completion of this subject students should be able to:

Understand the influence that governments can have on doing business overseas.
Build upon knowledge acquired in International Marketing Management (24738) so as to evaluate the opportunities and constraints which arise from international trade relations activities.
Apply knowledge acquired in International Marketing Management (24738) so as to evaluate the opportunities and constraints which arise from international trade relations activities.
Demonstrate competency in strategic thinking.
Demonstrate competency in critical analysis.
Demonstrate competence in effective communication.

Contribution to graduate profile

This subject builds upon the basic international knowledge acquired in 24738 International Marketing Management. It enables students to broaden their understanding of international marketing by focusing on the role of government, government agencies and multilateral bodies in facilitating or impeding the achievement of commercial objectives in overseas markets.

Teaching and learning strategies

The teaching method for this subject is based primarily on seminars. Students will prepare written papers on an individual basis and will present those papers in class on a group basis. The lectures will be supplemented with lectures on international trade relations topics delivered by both faculty and guest lecturers.

Content

Multilateral Trade Relations I
Multilateral Trade Relations II
Regional Trade Blocs I
Regional Trade Blocs II
Bilateral Trading Relations I
Bilateral Trading Relations II
Commodity Policy
Managed Trade
Government Involvement in International Trade
ITR Issues for the New Millennium I
ITR Issues for the New Millennium II.

Assessment

Seminar Paper A (30% paper, 5% presentation) (Individual)	35%

Seminar Paper B (30% paper, 5% presentation) (Individual)	35%
Seminar papers will cover a comprehensive review of the literature as it relates to current trade relations issues facing Australian business, commercial issues in international marketing involving trade relations aspects. This assessment will test objectives 1-5.
Project	30%
The project comprises two parts: a critical overview of a selected country's role in APEC and its relationship with other member country's a critical review of Australian trade relations with the related APEC country, and an assessment of the benefits Australian companies hare derived from the relationship. This assessment will test objectives 1-5.

Indicative references

Although no specific text has been set for this subject as none exists, the following will prove helpful:

Edwards, R. and Skully, M (Eds) 1996, Asean Business, Trade and Development: An Australian Perspective, Butterworth and Heinemann, Melbourne.

Fletcher, R, and Brown, L., (2002), International Marketing: an Asia Pacific Perspective, 2'd Edition, Prentice Hall, Sydney.

Reference is also invited to relevant journals in Marketing, International Marketing and International Business.

Alston. P. and Chaim, (1995). M. Treaty Making and Australia: Globalisation vs Sovereignty. The Federation Press, Sydney.

Asean Free Trade Area: Trading Bloc or Building Bloc?, (1994). East Asia Analytical Unit, Department of Foreign Affairs and Trade, Canberra.

Business Guide to the World Trading System, 2001 International Trade Centre, Geneva.

Bora, B. and Findlay, C. (1996). Regional Integration and the Asia Pacific, Oxford University Press, Melbourne.

Asia's Infrastructure in the Crisis Harnessing private Enterprise, (1998). East Asia Analytical Unit, Department of Foreign Affairs and trade, Canberra.

Growth Triangles of South East Asia, (1995). East Asia Analytical Unit, department of Foreign Affairs and Trade, Canberra.

Rethinking International Relations, Halliday, F. 1994.MacMillan, London.

Business and Government in Industrialising Asia, McIntyre, A. 1994.Allen and Unwin, Sydney.

Emerging Economic Systems in Asia a Political and Economic Sheridan, K. 1998.Survey,Allen and Unwin, Sydney.

The Role of the World Trade Organisation in Global Governance, Sampson, G.P. 2001 United Nations University Press, Toronto.

Regional Trade Agreements Implications and Options for Australia, Snape, R., Adams, J. and Morhgan, D. 1993, Australian Government Publishing Service, Canberra.