This subject aims to develop effective market-oriented managers. It addresses issues relevant to managers in diverse environments in which they face multicultural and digital issues driving organisational growth. The emphasis is on developing a sound understanding of the underlying logic of marketing frameworks and its interactions with other management disciplines. Upon completion, students should be able to appreciate the application of sound marketing frameworks to managerial decisions, apply analytical perspectives and decision tools, and formulate and implement marketing strategies.
2008 contribution for post-2008 Commonwealth-supported students: $1,062.38
Note: Students who commenced prior to 1 January 2008 should consult the Student contribution charges for Commonwealth supported students
Not all students are eligible for Commonwealth Supported places.
2008 amount for undergraduate domestic fee-paying students: $2,346.00
Note: Fees for Postgraduate domestic fee-paying students and international students are charged according to the course they are enrolled in. Students should refer to the Annual Fees Schedule.
Subject EFTSL: 0.125