50650 Public Relations Professional Practice

8cp
Requisite(s): 50499 Public Relations Contexts and Applications
Professional Strand – Public Communication – 300 level

This is the final public relations subject in the Public Communication Professional Strand. Students develop their understanding and expertise in issue and crisis identification and management for case studies. They analyse the social, political and community contexts for their client organisations and develop advanced strategies, protocols and plans. This subject includes a seminar where students are addressed by representatives from the different sectors of the public relations industry. Students undertake internships to further develop their understanding of current industry practices and expectations. These professional placements are developed with agreed learning goals and outcome measures. Alternatively, students who are already working full-time in public relations may complete a module on media interviewing practice.

Typical availability

Spring semester, City campus

Detailed subject description.

Fee information

2008 contribution for post-2008 Commonwealth-supported students: $1,416.50
Note: Students who commenced prior to 1 January 2008 should consult the Student contribution charges for Commonwealth supported students
Not all students are eligible for Commonwealth Supported places.

2008 amount for undergraduate domestic fee-paying students: $3,128.00

Note: Fees for Postgraduate domestic fee-paying students and international students are charged according to the course they are enrolled in. Students should refer to the Annual Fees Schedule.

Subject EFTSL: 0.167

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.