50499 Public Relations Contexts and Applications

8cp
Requisite(s): 50160 Public Relations Strategies
Professional Strand – Public Communication – 300 level

In this subject, students examine political, social, and economic contexts for public relations practice. They adopt a critical perspective in addressing issues for contemporary public relations practice such as cross-cultural and international public relations, the role of the profession, technological innovations and social change. Students develop an understanding of the different sectors of the public relations industry and specialist practices required, for example investor/financial services, information technology public relations (ITPR), community relations, government relations and lobbying, employee communication, sponsorship and fundraising, and activist public relations.

Typical availability

Autumn semester, City campus

Detailed subject description.

Fee information

2008 contribution for post-2008 Commonwealth-supported students: $1,416.50
Note: Students who commenced prior to 1 January 2008 should consult the Student contribution charges for Commonwealth supported students
Not all students are eligible for Commonwealth Supported places.

2008 amount for undergraduate domestic fee-paying students: $3,128.00

Note: Fees for Postgraduate domestic fee-paying students and international students are charged according to the course they are enrolled in. Students should refer to the Annual Fees Schedule.

Subject EFTSL: 0.167

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.