50498 Advertising Creative Strategies

8cp
Requisite(s): 50497 Advertising Principles and Production
Professional Strand – Public Communication – 200 level

This subject advances knowledge and understanding of principles of strategic creativity in advertising practice. It develops the ability to analyse creative approaches and address the debate on 'award' vs. 'strategic' creativity. Students gain an understanding of advertising agency disciplines and their contribution to campaign planning, production and pitching. Topics include the significance of strategic planning in campaign development, conceptual and production issues involved in radio and TV advertising, the evaluation of advertising effectiveness, and the development and selling of an integrated advertising idea. Students engage in scriptwriting and the production of storyboards for broadcast media and develop their concepts through to finished form using current digital technologies taught within the subject.

Typical availability

Spring semester, City campus

Detailed subject description.

Fee information

2008 contribution for post-2008 Commonwealth-supported students: $1,416.50
Note: Students who commenced prior to 1 January 2008 should consult the Student contribution charges for Commonwealth supported students
Not all students are eligible for Commonwealth Supported places.

2008 amount for undergraduate domestic fee-paying students: $3,128.00

Note: Fees for Postgraduate domestic fee-paying students and international students are charged according to the course they are enrolled in. Students should refer to the Annual Fees Schedule.

Subject EFTSL: 0.167

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.