This subject introduces the practice of advertising in the context of its role in business within a changing social and cultural environment. The emphasis is on campaign strategy and idea development, the use of creative briefs, media choices and creativity in design, concept and production of print media. Students are exposed to the functions and purposes of advertising for a range of products and services drawn from a variety of sectors, including public, private and not-for-profit. Students develop their creative ideas through to finished form in selected media using current technologies taught within the subjects.
Autumn semester, City campus
2008 contribution for post-2008 Commonwealth-supported students: $1,416.50
Note: Students who commenced prior to 1 January 2008 should consult the Student contribution charges for Commonwealth supported students
Not all students are eligible for Commonwealth Supported places.
2008 amount for undergraduate domestic fee-paying students: $3,128.00
Note: Fees for Postgraduate domestic fee-paying students and international students are charged according to the course they are enrolled in. Students should refer to the Annual Fees Schedule.
Subject EFTSL: 0.167