24902 Quantitative Methodologies in Marketing

6cp
Requisite(s): 24203 Quantitative Marketing Analysis OR 24510 Advertising Research
These requisites may not apply to students in certain courses.
There are also course requisites for this subject. See access conditions.
Undergraduate

This subject introduces various advanced research methods in the marketing discipline, with an emphasis on quantitative and multivariate analytical techniques. It adopts an applications-oriented approach to applying advanced statistics and computer software to theory development and theory testing in marketing. It develops considerable expertise in conducting sound and rigorous research projects in both theoretical and applied research settings.

Detailed subject description.

Fee information

2008 contribution for post-2008 Commonwealth-supported students: $907.50
Note: Students who commenced prior to 1 January 2008 should consult the Student contribution charges for Commonwealth supported students
Not all students are eligible for Commonwealth Supported places.

2008 amount for undergraduate domestic fee-paying students: $2,490.00

Note: Fees for Postgraduate domestic fee-paying students and international students are charged according to the course they are enrolled in. Students should refer to the Annual Fees Schedule.

Subject EFTSL: 0.125

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.