24510 Advertising Research

6cp
Requisite(s): 24210 Advertising and Promotions Management AND 24309 Introductory Marketing Research
These requisites may not apply to students in certain courses.
There are also course requisites for this subject. See access conditions.
Undergraduate

This subject provides students with an opportunity to explore an advertising issue in depth using online and offline, academic and non-academic information sources. It introduces students to research methods and techniques for developing, testing and evaluating advertising campaigns, and in particular, basic experimental designs. Students must attend the first class in order to qualify for a place in a research syndicate.

Detailed subject description.

Fee information

2008 contribution for post-2008 Commonwealth-supported students: $1,062.38
Note: Students who commenced prior to 1 January 2008 should consult the Student contribution charges for Commonwealth supported students
Not all students are eligible for Commonwealth Supported places.

2008 amount for undergraduate domestic fee-paying students: $2,346.00

Note: Fees for Postgraduate domestic fee-paying students and international students are charged according to the course they are enrolled in. Students should refer to the Annual Fees Schedule.

Subject EFTSL: 0.125

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.