This subject enhances the decision-making skills and general strategic marketing management skills of students in the context of an increasingly competitive and rapidly changing global environment. In particular, it aims: to enhance students' knowledge of theories, concepts, models and related issues in the area of competitive international marketing strategy through a comprehensive and thorough literature review of the area; and to develop students' abilities to critically evaluate and apply such theories, concepts and models in well researched, structured, and concisely written case studies, including fully developed case solutions and presentations.
2008 contribution for post-2008 Commonwealth-supported students: $1,062.38
Note: Students who commenced prior to 1 January 2008 should consult the Student contribution charges for Commonwealth supported students
Not all students are eligible for Commonwealth Supported places.
2008 amount for undergraduate domestic fee-paying students: $2,346.00
Note: Fees for Postgraduate domestic fee-paying students and international students are charged according to the course they are enrolled in. Students should refer to the Annual Fees Schedule.
Subject EFTSL: 0.125