24415 Marketing Planning and Strategy

6cp
Requisite(s): 24202 Consumer Behaviour AND 24309 Introductory Marketing Research AND 24205 Business Marketing
These requisites may not apply to students in certain courses.
There are also course requisites for this subject. See access conditions.
Undergraduate

This subject integrates marketing knowledge from previous coursework within a strategic marketing framework. Contemporary marketing management decision-making techniques and models are applied through case studies and a comprehensive marketing plan is developed. Students identify, evaluate, recommend, communicate and defend long-term strategies and present, analyse and develop marketing strategies that positively and ethically progress a firm's objectives.

Detailed subject description.

Fee information

2008 contribution for post-2008 Commonwealth-supported students: $1,062.38
Note: Students who commenced prior to 1 January 2008 should consult the Student contribution charges for Commonwealth supported students
Not all students are eligible for Commonwealth Supported places.

2008 amount for undergraduate domestic fee-paying students: $2,346.00

Note: Fees for Postgraduate domestic fee-paying students and international students are charged according to the course they are enrolled in. Students should refer to the Annual Fees Schedule.

Subject EFTSL: 0.125

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.