27116 Electronic Marketing and Management of Tourism Services

6cp

Requisite(s): (27648 Tourism and the Industry 2 OR 276480 Tourism Industry) AND (27642 Tourism Marketing OR 276420 Tourism Services Marketing)

These requisites may not apply to students in certain courses.

There are also course requisites for this subject. See access conditions.

Undergraduate

This subject examines how information and computer-mediated communication technology is used in the information-intensive travel and tourism industry. It examines and analyses the use of this technology in each sector of the tourism industry to establish why it is used, what efficiencies it brings and the implications for the links in the tourism service distribution chain. It gives students an understanding of how e-commerce in the tourism and travel industry is changing the way in which travel and tourism services are promoted and distributed to the consumer.

For detailed information, see the full subject description at:
http://www.business.uts.edu.au/courses/subject/syllabus/27116.pdf

Fee information

2007 contribution for post-2004 Commonwealth-supported students: $889.75
2007 amount for undergraduate domestic fee-paying students: $2,280.00
Subject EFTSL: 0.125
Note: The above fees are applicable in 2007 for Commonwealth-supported students who commenced after 2004 and domestic fee-paying undergraduate students only. Pre-2005 Commonwealth-supported students should consult the Student contribution charges for Commonwealth supported students webpage.
Not all students are eligible for Commonwealth supported places, and not all subjects are available to Commonwealth supported students. Domestic fee-paying students and international students should refer to the Fees webpage.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.