Requisite(s): (24108 Marketing Foundations OR 241080 Marketing Foundations OR 24105 Marketing Principles OR 241050 Marketing Principles) AND (27184 Tourism and the Industry 1 OR 271840 Introduction To Tourism Systems OR 27128 Introduction to Tourism Systems)
These requisites may not apply to students in certain courses.
There are also course requisites for this subject. See access conditions.
This subject identifies and describes those characteristics of personal services that impact upon the formulation of marketing strategies and tactics. It examines approaches to the design, development and delivery of tourism services; describes and discusses pricing, communication, and distribution strategy options available to tourism services marketers; identifies factors impacting upon market selection, positioning, and demand management within tourism firms; and discusses approaches to organisational design consistent with the achievement of a marketing orientation within tourism firms. The analysis of case-specific data relating to tourism industry marketing practices is a central aspect of this subject.