24746 Marketing: Concepts and Applications

6cp
Postgraduate

This subject aims to develop effective market-oriented managers. It addresses issues relevant to managers in diverse environments in which they face multicultural and digital issues driving organisational growth. The emphasis is on developing a sound understanding of the underlying logic of marketing frameworks and its interactions with other management disciplines. Upon completion, students should be able to appreciate the application of sound marketing frameworks to managerial decisions, apply analytical perspectives and decision tools, and formulate and implement marketing strategies.

Fee information

2007 contribution for post-2004 Commonwealth-supported students: $889.75
2007 amount for undergraduate domestic fee-paying students: $2,280.00
Subject EFTSL: 0.125
Note: The above fees are applicable in 2007 for Commonwealth-supported students who commenced after 2004 and domestic fee-paying undergraduate students only. Pre-2005 Commonwealth-supported students should consult the Student contribution charges for Commonwealth supported students webpage.
Not all students are eligible for Commonwealth supported places, and not all subjects are available to Commonwealth supported students. Domestic fee-paying students and international students should refer to the Fees webpage.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.