This sub-major extends and develops students' research, analytical and interpretive skills. It deals extensively with the research design and associated analytical tasks. Students undertaking this sub-major develop skills necessary for careers in analytical or research fields and are eligible for AMRS accreditation.

Completion requirements

24203 Quantitative Marketing Analysis		6cp
24510 Advertising Research		6cp
Select 12 credit points from the following options:		12cp
24902 Research Methods in Marketing	6cp
24908 Qualitative Research Methods	6cp
35356 Design and Analysis of Experiments	6cp
Total		24cp