The E-Strategy sub-major provides participants with a comprehensive range of skills and expertise that links traditional knowledge and state-of-the-art knowledge related to business strategy. The sub-major introduces e-business technologies to the fields of business strategy, consulting, innovation, entrepreneurship and managing for sustainability. Participants have the opportunity to acquire knowledge about the application of such technologies to business leadership, business operating environments, organisational development and strategies that support the planning and control of continuing business operations and strategic opportunities confronting business.
Select 24 credit points from the following options: | 24cp | |
21827 Change Management | 6cp | |
21853 Strategic Competitive Advantage in the Digital Age | 6cp | |
21854 Innovation and Entrepreneurship | 6cp | |
24737 e-Business Marketing | 6cp | |
Total | 24cp |