University of Technology SydneyHandbook 2007

21853 Strategic Competitive Advantage in the Digital Age

6cp
Postgraduate

This is an integrating subject concerned with obtaining competitive advantage at a strategic level in the digital age. Using a framework approach to strategic competitive advantage and change management, the subject examines the digital information age at three levels. First, at a national policy level by comparing the approach of the USA, UK and Australia. Secondly, at the level of the tele-media industry and the organisations that supply it. Thirdly, the effect of the digital age (through e-business) on the strategic competitive advantages of industries already affected in the USA is reviewed, as well as changes to competitive advantage in Australia.


For detailed information, see the full subject description at:
http://www.gsb.uts.edu.au/courses/subject/syllabus/21853.pdf

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